My wife Jolene loves chocolate.
She's most pious about chocolate milk. It's a ritual. She has a glass of chocolate milk (usually cold) every morning with buttered toast (butter, not some imitation). Chocolate milk is a staple of her diet.
When she was single she settled on this breakfast choice and it's been relatively unchanged since then.
For her, Hershey's is the only true chocolate milk. Nothing else will do. Nestle's doesn't taste as rich. The syrups are no good either. And while there are many gourmet hot chocolate mixes, few work cold. Bottled chocolate milk works in a pinch, but it's an emergency measure.
Two months ago the can of Hershey's was running low (running out DOES NOT HAPPEN!), but when Jolene went to get a can from the usual aisle, same shelf where it has always been, there was no Hershey's. The spot was empty. Even the shelf tag was gone.
OK, Macey's probably just ran out - but the missing tag was troubling.
Harmon's didn't have it either - uh, oh, this isn't good.
Albertson's - no dice.
Smith's - also no, panic setting in.
Jolene called her Mom and told her if she found any to buy it all. Her Mom found 3 cans at Buy Low and bought them. Jolene picked them up the next day. (I'm not going to make any comparisons here about her behavior and those with addictions.)
So Jolene e-mailed Hershey's and asked them why she couldn't find any chocolate milk mix in our area. A few days later she received this reply:
Thank you for contacting The Hershey Company. Your comments about HERSHEY'S chocolate milk mix are important.The passage in bold above was, putting it mildly, NOT welcome news. Until the e-mail we just thought it was some temporary supply or delivery issue, but the thought that Hershey would stop production of their Chocolate Milk Mix was always discounted as wildly improbable. Sadly, the unthinkable was true.
We are sorry to disappoint you, but HERSHEY'S chocolate milk mix is currently not available. This product is not being produced for nationwide retail distribution at this time and we are unable to provide you with details as to when and where you might be able to obtain this product. We apologize for any inconvenience and assure you that your comments will be shared with our Marketing Department.
HERSHEY'S EXTRA DARK is the first chocolate bar to earn the respected Best Life seal of approval from Bob Greene. To learn more about HERSHEY'S EXTRA DARK please visit www.hersheys.com/thebestlife
We also invite you to visit www.hersheypromotions.com for current promotions, coupons, seasonal recipes and decorating ideas.
We appreciate your loyalty as a consumer.
Jolene got through the grieving process pretty well. But neither of us wanted to know what withdrawals would be like, so we turned to the internet where all things can be found. What we found was good and bad. The good news was you could still buy it, the bad news was it was going to cost more. I found a few stores selling it for over $20 a can.
Fortunately I found a store in Wisconsin that had 7 cans for sale at around $6 per can (after adding in shipping). I bought them all. Sadly, one can broke open in shipping, but she's happy to have the six surviving cans.
I found another case of 6 cans for a reasonable price, but we both know no matter how much we hoard, it will run out eventually. Hopefully we have enough so she can wean herself off Hershey's and onto something else.
Anyone have suggestions for a good cold chocolate milk mix?